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Your Name |
Derya Kulavuz-Onal |
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Site Name |
Target |
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URL |
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Purpose of Site |
e-commerce, e-shopping |
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How successful is the site in
achieving this purpose? |
Very successful |
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What questions would users bring
to this site? |
- What items are there in Target? - How much is …..? - What’s new in Target? - What’s on sale in Target? - Where is the closest Target store in my area? |
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Does this site use a
metaphor? If so, what is it? |
- shopping cart as a metaphor for purchasing - target logo as the “home” button to go to the main page |
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Who is the primary audience? |
People who want to shop online |
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Who is the secondary audience? |
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List three positive elements of a
visit to this site. |
- you can see your shopping cart all the time with one click - when you click on an item you see all the details with the item, even the description and also reviews of the previous customers - no use of any meaningless graphics, only images for the items available in Target are used as graphics |
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List three negative elements of a
visit to this site. |
- visited links don’t change color - small fonts - No “main page” links. One has to figure out that the logo is for that purpose and thus it somehow addresses to the educated/experienced online shoppers or web users. |
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List five site features (from the
list). |
- search function - what’s new - copyright note - pricing information - shopping basket |
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How “deep” is the site? (How many sub-levels are there to each
option on the Main Menu?) |
Very shallow (1-3 levels deep) |
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How “wide” is the breadth of the
site? (How many parallel options are
there at the Main Menu?) |
Very wide (9+ levels wide) |
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Other comments |
The site has used the colors of the Target (red, grayish white) consistently, I think, which aids to easy navigation. It also noticed that all the prices, links to shopping cart, and add-to-cart buttons were all in red, giving me the impression that it is also the color of the theme “purchase”. |